Street Harassment: Getting the Message

Feminist Messaging Project

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Originally posted on Huffington Post on 4/4/2014. 

On April 1st, HollabackPHILLY (a project of Feminist Public Works) launched a series of anti street harassment ads in the Philadelphia public transit system, including subway car interiors, bus shelters and subway station platforms throughout the city.

This is an expansion of the small but high-impact pilot campaign we ran last year, that quickly went viral online, attracting significant local and national press. Our goal with both campaigns was to familiarize the public with the term “street harassment” (gender-based harassment by strangers in public spaces) and define it as a solvable problem, as opposed to an inevitable “fact of life.” However, this year we took it a step further, employing some killer messaging strategies that we hope will generate even deeper conversations.

Last year’s ads were almost exclusively definitional. For example, since most people are unfamiliar with the term “street harassment,”…

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